SELECT PROJECTS
BOUNDARYBoundary is a contemporary design showroom with locations in Los Angeles and San Francisco that focuses on French modern design. Their brands are iconic, and world renowned in design circles, including Christophe Delcourt, La Manufacture Cogolin, Maison Royère, Art et Floritude and more.
Dichotomy was tasked with creating a public facing identity for Boundary, and a program that continually communicates to and educates their target market.
We created the name for the company, and art directed the design implementation for the logo and all collateral materials to be used in print, web, and on the physical location itself.
Additionally, we created a content program that speaks to the overarching theme of what Boundary is, all while communicating the special nature of the collections that the showroom carries.
LFRANK
LFrank is a fine jewelry and accessory collection by Liseanne Frankfurt. After many years creating and selling her primary jewelry collection, she decided to launch a fine sleepwear and lingerie segment.
Dichotomy was instrumental in conceptualizing the collection presentation at launch, and incorporating that into communicate going forward. We created a web-based content program and printed materials to illustrate the link between both the jewelry and lingerie collections.
Additionally, we helped Liseanne create context for her brand, allowing her clientele to get a deeper sense of Liseanne the person as related to the pieces she designs.
REAPERWARE Reaperware was born out of an idea of simplicity: to be able to make functional objects that fulfill the maker as well as the user. To provide a service that gave an aesthetic ‘vibe’ without feeling fussy, precious, and non useful.
Adam Miller, a gallerist who owns The Pit and an artist as well, began making larger ceramic forms relatively recently, a break from his practice that previously included painting and sculpture. A longtime fan of the form (having once worked in Sterling Ruby’s studio where he assisted in ceramic production), he became entranced with the tactile nature of the practice, and found the making process to be liberating; something apart from the theory-driven nature of painting.
We helped Adam conceptualize his new brand, created written copy conveying the context surrounding Reaperware, created an aesthetic direction from a communications perspective, and create pricing structures for the collection.
EAST OF BORNEO / LAFMSWe worked with the CalArts publishing project East of Borneo to design and conceptualize an edition of the famous Los Angeles Free Music Society’s (LAFMS) Light Bulb publication, titled “Second Life: Light Bulb 1977-81”.
Light Bulb was the house organ of the Los Angeles Free Music Society, made by and for the experimental collective of musicians that formed in 1972 Pasadena and soon “became a lightning rod for art-damaged, weird-music lovers everywhere.” Nowhere is the DIY, visual complexity of their experimentation so clear as in this “occasional magazine” initiated by Chip Chapman and comprised of art, writings, graphics, and poetry acquired by open call.
Second Life: Light Bulb 1977-81 includes reproductions of works originally contributed by Chip Chapman, Dennis Duck, Ace Farren Ford, Pat Fish, Juan Gomez, Ju Suk Reet Meate, Fredrik Nilsen, Joe Potts, Rick Potts, Tom Potts, Tom Recchion, and others.
Keeping with the format of the original publication, which utilized dime store materials ranging from Pee-Chee folders to shipping boxes, this special reissue contains a selection of 60 looseleaf pages in a cardboard mailer. Each “cover” is unique, with custom stencil and stamp stickers applied by hand and sealed with duct tape.
GRID PARTNERS
Grid Partners is a shop and showroom in Los Angeles for motorsport safety goods. While this may feel like a departure from the above, motorsport is a luxury proposition with a clientele as specific as any luxury goods customer.
This project was all inclusive: Dichotomy named the business, and curated the art direction and design to speak perfectly to a time and place in motorsport, all while feeling wholly modern. Additionally, we assisted in curating the products the shop would carry - all iconic brands with long histories in the sport - which gave the context needed to the burgeoning client base that the shop was professional and educated on the subject.
On the subject of education, we created content and in-store programs that gave clients not only information on the products sold, but also information about how to approach their motorsport hobby. We also consulted on the design of the showroom, and concepted Grid Partners branded merchandise.
This is only a sampling of what actions have been taken for these clients. For more specific information about these projects, or any project, please get in touch.